Kanye West did everything he could to keep his new album Yeezus from leaking early. MStarz News even wrote an article at just 11am describing the security and stating that it won’t be leaked, whoops:
“Though the record is only four days away from coming out, it shows no signs of leaking. According to Buzzfeed, West and co. have figured out a formula for keeping a hot record under wraps until release day.
West was purposefully discrete when recording Yeezus, opting for small studios in hotel rooms to keep everyone not involved in making the record out of the process. West also avoided storing his work on laptops, instead opting for password-protected external hard drives in locked briefcases.
Songs in production were never sent between West’s camp online. This is a famously insecure way to transfer works-in-progress, as West learned during the making of My Beautiful Dark Twisted Fantasy.
Post-production, West kept his album from being mastered until just this week, in order to keep it to himself for as long as possible.
After this process, CDs will be kept in a secure plant and shipped to large chains, where the sealed boxes are under constant video surveillance.”
Nine minutes later it leaked and exploded across the Internet, causing Kanye to quickly put it up on his youtube channel. So who leaked this thing? Someone in the studio where it was mastered, or someone driving the trucks or in the warehouse? I bet they are getting grilled! Guests on the album include Daft Punk, Frank Ocean, and Bon Iver’s Justin Vernon. Absent is the rumored Skrillex, boy oh boy, maybe that song was under super secret security. Oh who am I kidding, I’d probably love that collaboration, he drops “Alexander Wang” in his lyrics, pretty much all it takes for me!
Finishing touches by the great Rick Rubin, who’s net worth I just found out is $400 Million. Mega props for being so successful while staying true to yourself and looking like birds live in your beard.